Since 2012, the Jicarilla Mustang Heritage Alliance has been dedicated to the welfare of New Mexico's wild horses. Our goal is to promote effective herd and land management strategies; for the mustangs gathered, we aspire to unite them with the best possible adoptive homes, and inform people about humane training techniques. We strive to educate the public about wild horse management in the modern world, and we hope to create lasting mustang/human partnerships that always put the horse first. 
        In short our vision is to connect mustangs with humans, one horse at a time. Jicarilla Mustang Heritage Alliance continues to pursue the preservation of  mustangs by means effective herd management and of responsible ownership .  We seek to influence the public through education on training practices that put the horse first. We strive to take the lead in being part of the solution by building partnerships and finding common ground strategies of cooperation with other agencies that have the mustang's interests in mind.